Zach Emett is the founder of Brand Zed Ltd, a specialist drinks consultancy and agency launched in 2022. Originally from New Zealand, Zach brings over 25 years of senior sales and leadership experience in the UK drinks industry, having held key roles at Bibendum Wine, Matthew Clark, and Majestic Wine.

Zach is known for his professionalism, clear communication, sense of fun and strong connections in the UK trade. A team player with a collaborative approach he works inclusively with his clients to drive high performance and support the achievement of commercial goals. With strategic understanding and an extensive trade network, Zach helps drinks brands—particularly those entering or growing in the UK market—build effective route-to-market strategies and deliver results.

With a WSET Diploma and a wealth of knowledge in wine, spirits, low-no and beer, Zach takes a proactive, customer-focused approach that blends business expertise with a passion for the drinks industry. He’s the ideal partner for brands aiming to thrive in a competitive landscape. 

So why leave your sales to chance? Work with the experts.